Diageo: Diageo looks to luxury to drive growth

The past three years have been challenging for the global alcohol giant Diageo. The group booked a windfall during the pandemic years as stuck-at-home consumers splashed out on high-end alcohol to drown their sorrows, but this explosive growth soon evaporated. Diageo, best known for its Guinness and Johnnie Walker scotch whisky brands, struggled against the [...]