Press Release: Diffusion PR : Diffusion PR Selected by Informa Business Intelligence

Diffusion, an international integrated communication agency, has been selected by business intelligence group Informa as its retained PR agency in the U.S. for its Ovum and Pharma Intelligence brands. Diffusion has been briefed to help build Informa's Pharma Intelligence as the leading provider of news, data, analysis and forecasts across the pharmaceutical industry. In addition, Diffusion will focus on Informa's Technology, Media and Telecoms Intelligence brand, Ovum, to position the analyst firm as a leading authority on how businesses can thrive in the connected digital economy. The campaigns for both the intelligence units will predominantly use media relations, reporting on