Digitant Blog The Pursuit of ROI

"If you don't solve problems from your past, they will follow you into the future" - a life lesson we all received as a forwarded email. And a quote apt for any marketing organization that has been coerced into a hasty launch of its digital marketing activity. Amidst the mad rush for digital supremacy, marketers have created a sprawling maze of disjointed operations. Today, several of these marketing organizations are faced with a history of digital mishaps and inefficiencies, coupled with an unclear way forward.