Digitant Blog What is B2B Lead Generation, And How to Generate B2B Leads?

To generate a lead for a B2B product, there are special considerations. Such deals are typically far bigger than consumer purchases. In typical scenario, a B2B product is more costlier and has longer sales cycles also has multiple stakeholders for the purchase decision. In such case, how do you keep in touch with your prospects, so you're on their radar until they buy? You're in the right place. Read on.What is lead generation anyway?It's the act of identifying qualified buyers who will be led to a sales opportunity. Right now, your lead generation is ad hoc. It's currently hard to replicate or scale. You can only meet so many people in person.