Press Release: DirectMail.com : Latest Guidelines Will Be Boost for Direct Mail Marketing Claims Baker Goodchild

A leading Direct Mail specialist has welcomed a new set of guidelines aimed to improve the effectiveness of direct mail. Birmingham-based Baker Goodchild is one of the UK's leading Mailing Houses - working with organisations to deliver successful direct mail campaigns.Birmingham, West Midlands -- (ReleaseWire) -- 08/20/2014 -- This month saw the launch of a revised code of conduct from the UK's foremost Direct Mail trade body, The Direct Marketing Association (DMA). The Code is aimed at improving the effectiveness and public perception of direct marketing. The aim is to take members beyond the levels of compliance required by legislation, advertising bodies and data protection organisations to enable them to deliver a service that 'adds value' to recipients of Direct Mail.The new Code was welcomed this week by Baker Goodchild's MD Lorraine Burnell who said "Direct Mail comes in many forms these days - from traditional print items to new technology-driven channels such as SMS or Social Media Marketing. Whatever the channel, the aim must be to add-value to the recipient, not just avoid falling foul of any regulations or legal requirements. The approach of the DMA Code should lead to more effective campaigns with improved ROI and response rates"About The CodeThe DMA developed the Code after an 18-month consultation process with industry stakeholders, including practitioners as well as government regulators Ofcom and the Information Commissioner's Office. The Ministry of Justice and Department of Culture, Media and Sport also provided input. The DMA Code will be enforced by the industry's independent watchdog, the DM Commission. The twelve page code includes such headings as: Respect privacy; Be honest and fair; Be diligent with data; Take responsibility. It also lists almost seventy pieces of legislation that can potentially affect any direct mail campaign.Lorraine added "Our specialist area is in mailing services and solutions. It is a bit of an urban myth that people don't like printed direct mail. A 2011 survey found that nearly three-quarters (71%) of consumers were happy to receive mail from organisations they already buy from and some 57% of respondents also saying that postal contact was appropriate for prospective customers. But its true that consumers have concerns regarding some aspects of unsolicited mail and the abuse of any data that is held about them so any move to reassure the public has to be welcomed."For more information on this press release visit: http://www.releasewire.com/press-releases/latest-guidelines-will-be-boost-for-direct-mail-marketing-claims-baker-goodchild-539349.htmMedia Relations ContactMohammed PandhairTelephone: 800-612-1972Email: Click to Email Mohammed PandhairWeb: http://www.bakergoodchild.co.uk