Press Release: DKY : Marketing Agency DKY Acquires Peterson|Probst

DKY, a brand communications agency, has acquired Minneapolis firm Peterson|Probst. The purchase, effective October 1, extends DKY's capabilities in database, direct, and loyalty marketing. "The new, combined team is in the best interest of all our clients," said Brian Dahl, DKY President. "In the digital age, the disciplines of marketing are merging and require stronger integration at all levels. The addition of the exceptional people and capabilities from Peterson|Probst is an exciting boost that our clients will definitely appreciate." Moving Peterson|Probst's expertise in-house gives DKY not only direct-marketing, data and fulfillment services, but also sophisticated analytics into customer journey, purchase