DMD Blog Health System Updates on COVID-19: Your Patients Need to Hear from You

The COVID-19 pandemic continues to disrupt the world in varying ways. Even as some areas are seeing reduced rates of infection and health systems begin to “reopen,” there is a primary concern among consumers: “Is it safe to go to the hospital if I’m sick? What about COVID-19?” Many healthcare providers have growing concerns about patients who are delaying care out of fear. It’s a sentiment reflected by a Los Angeles billboard sent to us recently by a client: “Concerts are put on hold. Going to your doctor shouldn’t be.”  More than anything, the patient community wants reassurance from reliable, authoritative sources—and hospital leadership can meet that demand with relevant, targeted patient and community email communications programs.