DMD Blog Triggered Email Is Easier Than You Think

When healthcare marketers consider the merits of implementing a triggered email campaign, you can almost see the trepidation in their eyes. Visions of a tangled web of “if this, then that,” confusing automations, and hard-to-understand metrics; all these cloud the reality of triggered email campaigns. The truth is: triggered emails aren't as complicated as they appear. And, they really work.