DMD Blog Triggered Email’s Exponential Effect: The “Math” Behind 1+1=3

In our latest webinar, “1+1=3: Triggered Email is the Perfect Complement to Your Email Marketing,” our goal was to highlight the value of integrating broadcast and triggered email campaigns. We use the “1+1=3” equation to illustrate why combining broadcast and triggered is not simply an average of each individual campaign’s performance. Each is effective on its own, but when using triggered + broadcast, impact increases exponentially. Here are a few key insights we extracted from the webinar. If you’d like to view the entire session, you can access it here.