Dockers: Levi's Eyes Selling Dockers Brand as It Pivots to a D2C-First Retailer

Levi Strauss & Co. is evaluating the possible sale of its Dockers brand amid its transformation to a direct-to-consumer (D2C)-first retailer. Once a dominant name in khakis, Dockers has struggled to maintain its relevance in a marketplace driven by changing consumer preferences and the rise of athleisure, experts told PYMNTS. The decision to explore strategic [...] The post Levi's Eyes Selling Dockers Brand as It Pivots to a D2C-First Retailer appeared first on PYMNTS.com.