DoubleDutch Blog New logo, same goal.

When I joined DoubleDutch back in 2013, I hadn’t paid close attention to our logo, aside from the fact that it was kind of edgy and that felt cool to me. I had joined as a product designer, focused on solving problems for people using our software. After a two year stint away, I came back to DoubleDutch to help as the Director of Design. Part of this new role encompassed something I had never really done before, brand design. This scared me because I had never really flexed that design muscle before and even with my Harrison Ford type confidence, I was not sure I could do a good job.