DoubleVerify: DoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged Defamation
A lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged "defamatory statements" made about DoubleVerify in response to a March Adalytics report on pre-bid bot detection.
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DV is a New York-based SaaS platform that offers solutions including digital media measurement, data and analytics for brands, advertisers, and publishers.
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