Downstream Impact: Investors double down on Downstream as Seattle startup helps more brands target their Amazon ads

Investors like what they see with Downstream's traction. The Seattle startup that helps brands with their Amazon advertising strategies has reeled in an additional $2 million, bringing total funding to date to nearly $4 million. Existing firms including Haystack and Founders' Co-op "doubled down" on their previous investments, said Connor Foley, co-founder and CEO at Downstream. Revel Partners, Math Capital, and Tuesday Capital also invested. Downstream is among a bevy of startups building software that helps vendors, sellers and agencies manage their marketing investments on Amazon, which has seen advertising spend on its e-commerce site skyrocket in recent years. Brands... Read More