Drawbridge: LinkedIn acquires Drawbridge to bolster its marketing and advertising offerings

LinkedIn has acquired Drawbridge, a well-funded San Francisco-area startup that uses artificial intelligence to learn more about customers and target audiences. In a blog post, the Microsoft-owned company said it would integrate Drawbridge into LinkedIn Marketing Solutions, its advertising and marketing tools division. LinkedIn's marketing arm is growing at a 46 percent annual clip, according to the blog post, compared to 27 percent year-over-year revenue growth for LinkedIn as a whole in the most recent quarter. Terms of the deal were not disclosed. Drawbridge's technology will "accelerate" LinkedIn's ability to help its customers reach and understand their target audiences. LinkedIn... Read More