Drawbridge: LinkedIn buys cross-device identity provider Drawbridge

Microsoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matches computers, smartphones, laptops and other devices to the same owner. This add to LinkedIn Marketing Solutions will help the platform compete against other walled gardens like Facebook and Google.The post LinkedIn buys cross-device identity provider Drawbridge appeared first on ClickZ.