Source: Adweek

Dreyer's: Dreyer's Ice Cream to Change the Name of Eskimo Pie

Dreyer's Ice Cream will change the derogatory name of its Eskimo Pie product, the latest in a series of brand decisions that attempt to root out racism in marketing. Following the police killing of George Floyd on May 25 in Minneapolis, the nation has seen widespread protests against police brutality and the legacy of systemic...

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Est. Annual Revenue
$500M-1.0B
Est. Employees
10-50K
Kim Peddle Rguem's photo - CEO of Dreyer's

CEO

Kim Peddle Rguem

CEO Approval Rating

82/100

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