Source: The Washington Times

Dreyer's: Eskimo Pie is no more, to be re-branded due to concerns of racial insensitivity

A 98-year-old frozen treat has joined the list of well-known brands which is altering its name due to cultural concerns. Eskimo Pie is no more, joining both Aunt Jemima products and Uncle Ben's rice, also to be immediately rebranded and updated due to concerns of racial sensitivity."We are committed ...

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Est. Annual Revenue
$500M-1.0B
Est. Employees
10-50K
Kim Peddle Rguem's photo - CEO of Dreyer's

CEO

Kim Peddle Rguem

CEO Approval Rating

82/100

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