Source: The Seattle Times - Business & Tech

Dreyer's: Owner of Eskimo Pie to change its 'derogatory' name

NEW YORK (AP) - The owner of Eskimo Pie is changing its name and marketing of the nearly century-old chocolate-covered ice cream bar, the latest brand to reckon with racially charged logos and marketing. "We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," said Elizabell [...]

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Est. Annual Revenue
$500M-1.0B
Est. Employees
10-50K
Kim Peddle Rguem's photo - CEO of Dreyer's

CEO

Kim Peddle Rguem

CEO Approval Rating

82/100

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