Driftrock: Better the Devil You Know: The Two Best (and Cheapest) Facebook Audiences

Last year, my company spent more than $3.5 million on Facebook ads, for a range of different companies and campaigns. We've targeted audiences by demographic, interests, household income and education level. We ran video ads, image carousels, hyper-targeted geographic locations and more. After experimenting with a variety of sophisticated ad formats and targeting tools, I...