Driven Data Blog Taking Marketing to a New Level with Audience Suppression

Audience suppression is a means of excluding targeted groups that might otherwise be included in a targeted marketing campaign. When you remove specific people or groups of people from an advertising campaign, they won't see ads that they might otherwise have. These audiences can be determined by multiple factors such as whether they made a conversion or not, if they put an item in their shopping cart, or when they made a purchase from your business.