DRYV: Fermata Makes Moves with Apparel Tech

CAA Sports subsidiary will license the brand's moisture-wicking technology into fitness apparel.Patented textile technology DryV has appointed Fermata Partners, a subsidiary of CAA Sports, to serve as its exclusive licensing representative for performance sports apparel.DryV technology integrates an absorbent outer layer into a moisture-wicking garment.Fermata plans to grow DryV's licensing program through partnerships with key manufacturers and performance sports brands to integrate the brand's technology into apparel lines."Since formally making DryV available for license earlier this year, we've had a tremendous amount of interest from performance apparel brands looking for new ways to manage sweat and incorporate enhanced innovation into their lines," says Michael Luscher, founder and chief executive officer, DryV. "We are thrilled to have an industry leader in Fermata Partners representing DryV to not only cultivate new partnerships, but help establish the DryV brand in the marketplace."DryV currently has four licensees incorporating its technology into performance apparel ranges for basketball, eSports and functional fitness. The company is also in discussions with licensees for performance apparel spanning golf, outdoor, tennis, yoga and a host of other activities."We are continually approached with new ideas that have potential use in the sports apparel marketplace-and DryV is the first idea that our team believed had long-term viability," says Scott Bouyack, co-founder, Fermata. The combination of a well-established patent, coupled with a functionally superior technology, creates a strong licensing platform for apparel suppliers seeking a unique value proposition with consumers in the competitive sportswear market."