Insurance agency marketing is critical for any broker looking to grow their book of business. There are hundreds of marketing strategies and techniques, and this blog will focus on just one: how to write great marketing materials. Anyone can create sell sheets, email campaigns and website copy, and you don't have to be a professional writer to create marketing that sells. Below, we'll examine what ineffective insurance agency marketing looks like, and offer tips to create compelling marketing that attracts leads and sells.
Dynamis develops an employee benefits administration software that allows insurance brokers and agents to compare the health plans for their customers.