Echelon Fitness is rolling out a generative artificial intelligence (GenAI) assistant for the users of its fitness equipment that adds a unique personalization capability: You can "talk" to a chatbot to make changes to your custom workout plan. See too many 45-minute workouts in the schedule? Audibly tell the AI to swap those out with [...] The post Echelon's New AI Chatbot Targets Consumer Retention Through Hyper-Personalized Fitness appeared first on PYMNTS.com.