Edelman Berland: Survey reveals what would make iPhone users switch to a Samsung phone

Market research firm Edelman Berland recently conducted a survey of 1,050 smartphone owners age 18 or older. The survey revealed that most of the respondents are very loyal to their current phone. When asked what new feature would make them switch from their current handset to the Samsung Galaxy S6, 26% said that nothing could get them to swap their current handset for Sammy's new flagship. 22% said that a lower price point for the Galaxy S6 could entice them to switch.What would it take for an Apple iPhone owner to switch to a Samsung phone? According to the same survey, 24% would do it ...