Edgecase Blog A Look Back at Holiday 2016: Avoiding the Curse of Deep Discounts to Improve Profitability by 15%

In case you missed it, the 2016 holiday shopping season was unprecedented. In addition to over $7B in sales during Cyber Weekend, we saw a surge in mobile shoppers, a deeper investment in shopper experience, and creative new merchandising strategies to engage shoppers in holiday promotions. Yet despite such strong results, there has been criticism [...]