Educe Blog Campaign-ize It

Campaign-ize - v. recognize opportunities and use them to prime audiences for the big ask. Take some time to consider every signature event during your campaign period-homecoming, giving society receptions, alumni weekend-and every routine moment of outreach as an opportunity to build excitement, enthusiasm, and connections for the campaign. Be strategic about how you push out engaging information about your institution, and repeatedly thank your community for making you great to remind them that their participation makes this all possible. Offer many opportunities to get involved. Start practicing "campaign" thinking long before you start asking for money. Look at all of your outreach and communications as opportunities to lay the groundwork for the campaign.