Educe Blog Sharpen Your Ground Game

The months before a campaign launch are a great time to look at how your gift officers are deployed at events. Are they making the most of these opportunities? Are they only comfortable delivering a school- or project-specific message, or can they speak to institution-wide priorities? Do they disengage when the event message isn't specific to their program or constituency? The lead-up period is a chance to bring all gift officers up to speed on the strategic priorities of the campaign. And it's a great time to field test how you use your team and refine the role each person plays at events.