ELB Learning Blog Sales Enablement - Buzzword or Pain Relief for Your Biggest Sales and Marketing Challenges?

What is Sales Enablement? In short, sales enablement is a cross-functional, disciplined approach to continuously motivating, supporting, and refining the skills of your sales team so that they can reach optimal performance. It should be no surprise that sales enablement is a top priority among businesses large and small. Why? Companies with dedicated sales enablement teams enjoy, on average, 15% better win rates than those without.