Elizabeth and James: Kohl's partners with Mary-Kate and Ashley Olsen brand, Elizabeth and James

Kohl's Corp. has announced a partnership with Elizabeth and James, a brand founded by Mary-Kate and Ashley Olsen. Kohl's will be the exclusive retailer for the brand's collection of women's clothes, handbags and accessories. Elizabeth and James will continue as an independent business, with the famous twins as creative directors. Elizabeth and James will arrive in most stores and online starting with this holiday season. Kohl's has developed a roster of brands aimed at millennials, including PopSugar at Kohl's and Nine West, coming in the fall. Kohl's stock has gained 8.1% in 2019 while the Proshares Decline of the Retail Store ETF is down 8.4% and the S&P 500 index is up 15.3% for the period.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.