Emerson Ecologics: Ottawa-based Fullscript acquires Emerson Ecologics to bring integrative medicine into the mainstream

Healthtech firm Fullscript has acquired New Hampshire, United States (US)-based Emerson Ecologics, a distributor of vitamins, supplements, and natural health products. "This acquisition is a giant step toward bringing integrative medicine into the mainstream," said Fullscript CEO Kyle Braatz. Launched in 2011, Fullscript offers supplement delivery and virtual care tools for integrative medicine practitioners and their patients. Integrative medicine is the integration of conventional medical care with complementary and alternative therapies like nutritional supplements. When the deal was announced in November, Braatz said the financing would allow the company to make "significant investments in people, technology, partnerships and acquisitions."In 2018, Fullscript merged with Scottsdale, Arizona-based Natural Partners to become Natural Partners Fullscript.