Who remembers this jingle: "Hold the pickle, hold the lettuce, special orders don't upset us." Beyond being an earworm, the commercial stuck because it conveyed an important message about delivering what the customer wants. In our business, it's not as much about what the customer wants, but what the company needs. It has been said ... Continue reading The Food Manufacturing Trifecta: Three Things You Don't Want to Overlook (#3: HVAC Customization) »
