Enodoinc Blog How to Identify Rent Comps

In multifamily real estate, selecting good rent comps is the foundation of a sound analysis. If you select good rent comps, you know how to adjust your asking rents and concessions to match the competition. You know if a potential acquisition may be undercharging or overcharging for the market. Most importantly, you know how much your asset is really worth, as rents are (perhaps obviously) very strongly correlated with market value.