Enthrill: Firebrand Aquires Enthrill's eBook Gift Card Tech

The ebook tech services company Firebrand has just expanded into yet another market niche. Firebrand announced this morning that it had closed a deal to acquire Calgary-based Enthrill, a provider of ebook gift cards which can be sold in retail stores like Walmart or (for example) given away at conventions. The cards are redeemed online for ebooks which can be downloaded. Firebrand Technologies, a pioneer in publishing technology services, today announced the acquisition of the technology assets and brands from Enthrill Distribution, Inc., a provider of innovative digital content distribution technologies for the publishing industry. The acquisition includes PackaDRM, a device agnostic social DRM, and the Endpaper Engine, an ebook delivery platform that delivers ebooks into any reading device. ... Kevin Franco will continue to work with Firebrand as a consultant for the foreseeable future. Enthrill had previously raised $1.3 million in a capital round in 2014. "Firebrand is the perfect fit for the technology developed at Enthrill, this deal offers a terrific opportunity to expand on the bulk ebook business we created," says Kevin Franco, CEO of Enthrill. Firebrand also owns marketing services such as Eloquence and Direct2Reader, and had previously purchased Netgalley (ebook review samples) and eBook Architects. And now [...]You just finished reading Firebrand Aquires Enthrill's eBook Gift Card Tech which was published on The Digital Reader. If you liked what you read, how about joining the discussion?