Envisionit Chicago, LLC Blog How fintech marketers can use storytelling to drive engagement

Why fintech marketing needs storytelling Meet Alex. Alex is a fintech marketing professional struggling to create compelling campaigns. Despite leveraging data-driven insights and emphasizing security, she finds B2B engagement rates low. Her leadership team prefers more conservative messaging, but Alex is worried about differentiation in a crowded market and making connections with her target audiences. [...]The post How fintech marketers can use storytelling to drive engagement appeared first on Envisionit.