Ah, 2024. What a year it was for fintech marketing. GenAI dominated fintech headlines. Global regulatory shifts and open banking rules created new opportunities and challenges. Apple introduced enhanced privacy measures and Google kept third party cookies in Chrome. High-profile breaches and global outages underscored the importance of cybersecurity. Buy now, pay later (BNPL) services [...]The post Top 7 trends affecting fintech marketing in 2025 appeared first on Envisionit.