Is your business ready for the holiday gifting season? The time to start preparing for the holiday-buying buzz is now. Gift guides, Black Friday/ Cyber Monday sales, last-minute gifts, and gifts under $15…There are many ways to capitalize on the holidays. This article will give you tips on gift guides, ideas for stocking stuffers, and the importance of small-sized products. Be sure to check out our cost and profit calculator to help you hone in on your pricing. We hope this guide helps you maximize the potential of the business this holiday gifting season. Gift Guides Gift guides during the holidays are essential. They make shopping the endless aisles and options simpler for the consumer. Having a gift guide for your brand will simplify shopping for your customers and streamline them to checkout, especially for online sales. The time to curate these collections is now. Have your gift guides ready by the end of October, and keep them going until the very last minute. Categorize: Curate your products into categories aimed at specific groups of people. And then sub-categorize it further by price. For example, Gifts for Her>Gifts for her under $50. Pricing Calculator Here is our pricing calculator, it can help you figure out the pricing of each product to make organization easier. Here is a pricing example for a mini body wash. Perfect for house guests (both expected and unexpected), stocking stuffers, and gift basket items. Click the dropdown buttons to change the base, sizes of the base, and container. That will change the batch cost and profit amounts. And you can see the market and profit margin so you can see how competitive you can get. We recommend playing around with the calculator so you can get a feeling of what your market threshold can take. The average price for a 3-ounce body wash is around $8 So that’s what is set to the pricing calculator. However, the bottle selected is for a 4-ounce body wash. Small Size Makes A Big Difference Stocking Stuffers: Stocking stuffers and keeping mini products under $5 are great to have as impulse items. Either at the counter or as a popup item at checkout on your website. House Guest Essentials: Having travel-sized toiletries is a great way to satisfy the demand of unexpected house guests during the biggest guest hosting season. Mini Shampoo, conditioner, and bar soap will take hosting to the next level. Last Minute Gifting Last-minute gifts for hosts and unexpected guests. Push quick grab bags for the unexpected party guest. Something that can be washed off such as hand soap or body wash is best. And beautiful gift wrapping is key when it comes to last-minute gifts. A simple product with a nice ribbon can go a long way. It can be something as simple as a beautifully wrapped bar of soap. According to Shopify, 56% of people do their shopping in December. Is Your Business Ready For The Holiday Gifting Season? So in conclusion, ask yourself: Is your business ready for the holiday gifting season? The time to start prepping is now. Gift guides, small impulse items, and ready-to-go and last-minute gifts are just a few ways that can help you maximize your sales this holiday season. Keep an eye on our email and our blog. We strive to give you ideas, tips, and inspiration to help you make the most out of this big spending season. Have any other ideas or tips for your fellow small business owners? Leave a comment below! Sources: Source 1: https://www.shopify.com/news/here-come-the-late-holiday-shoppers-our-survey-reveals-who-they-are
