Source: EVA Friederichs Blog

EVA Friederichs Blog Adding Waxing Services To Your Menu: Part 3

Adding Waxing Services To Your Menu: Part 3Prepare . Practice . ProfitSarah has been practicing like crazy and now feels confident enough to offer waxing services to her paying clients. First she has to add the new services to her menu. Her training at Eva's Esthetics taught her not to offer the exact same price to everyone since people who are especially hairy need to pay more for her time and products. She calls similar spas in her neighborhood to find a price range and then creates a menu with a "floor" and "ceiling" price for each body part. This allows her to wax anyone who walks through the door without fear of under or over charging. She'll only quote an exact price to her customers after she meets them and sees how much hair she'll be removing. People who come in 4 weeks after their first appointment can look forward to a slightly lower price.With her menu updated, now she needs to reach her customers. She has a database full of email addresses so she sends an email blast telling everyone how excited she is to start offering full body waxing for men and women. For the first 30 days, she offers a special deal to new and existing customers. She gives them a $10 product credit when they pay for any waxing service. She has plenty of practice consulting with people and rebooking them every 4 weeks. Her promotion will give people the opportunity to fall in love with home care products made by Tu'eL like Clear It for after wax breakouts and Green Clean for post wax ingrown hair prevention. She's used them herself so she can speak to her clients about the great value of using products with active ingredients that work while keeping skin healthy.Sarah's existing clients are delighted that she has become their one stop shop and are impressed at how quickly she waxes. Attracting new clients takes a little time, but soon word gets around and she's busier than ever. She has set up a fun referral program that rewards clients for sending new clients her way. She loves how easy it is to contact a professional at Eva's Esthetics for tech support. She can even get quick answers to questions on Facebook.Sarah's business is booming and she's finally making more than enough money required to keep the doors open and pay her bills at home. Waxing has turned out to be a very profitable addition to her menu...she was actually able to afford to buy herself some new clothes for the first time in ages! She's so grateful to Eva's Esthetics for helping her each step of the way.Contact UsSkin Care Professionals please contact us at 800-765-7597 or evasesthetics.com.Retail Customers visit us at tuelskincare.com for more information and to find a retailer near you.

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Est. Annual Revenue
$100K-5.0M
Est. Employees
25-100
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