Eventable: Rockerbox acquires calendar marketing startup Eventable

Rockerbox has acquired Eventable, bringing two digital marketing startups together. Rockerbox's technology includes attribution measurement to determine which ads are driving sales, as well as what it calls a Recency Marketing Platform, which targets advertising based on users' most recent browsing behavior. Eventable, meanwhile, is focused on bringing marketing to your' calendar - its technology can [...]