EverString Blog 6 Proven Methods To Drive Demand With Better Business Data

Sourcing B2B sales and marketing data has typically been a manual, unstructured process. Even with the best of intentions, data management procedures don’t always equate to pristine data. Studies show that approximately 40% of leads still contain bad data. Duplicate fields (15%), missing fields (8%), and failed email validation (4%) are among the culprits. The post 6 Proven Methods To Drive Demand With Better Business Data appeared first on EverString.