Exceed Blog Shifting From Open Rates to Engagement in Email Marketing

Email open rate metrics were once the go-to metric for measuring the success of email campaigns. But in recent years, with the rise of privacy regulations, such as Apple’s Mail Privacy Protection (MPP), many marketers say that this vanity metric can no longer be an email engagement or performance benchmark and has become inaccurate and irrelevant. The post Shifting From Open Rates to Engagement in Email Marketing appeared first on Exceed.ai.