Exhibit Associates Blog Rule #3: Follow Up!

In the Four Rules of Tradeshows, this is the most important: Rule #3 Follow Up!If you do not do this - Don't Go. Don't exhibit, don't attend, don't even get out of bed in the morning.Follow Up! Follow Up! Follow Up!The key to success on this Rule is to hold one person accountable. One client of ours had over 700 leads after their 3 day tradeshow. They made one person responsible to report to the senior executive team about the follow up success. The weekly report went something like this: "900