Exhibitions Cargo Usa Blog Creating a remarkable booth

Trade shows are an arms race, but there is a definite method to win the battle: your booth... so why do we always try to reinvent the wheel? Creating a remarkable trade show booth seems a difficult task to most of us because we tend to sort out the idea of "remarkable" with the word "impossible". However achieve that is simple, but you have to be willing to invest time, money, and a little creative juice in your booth. Here we show you some tips that you can apply to your booth in order to make it shine in the exhibition floor: Be coherent. When exhibiting, make sure your brand's theme is reliable across all your design materials, from banners and images to freebies and more. Don't assume people know who you are and what you do. Save time for your sales rep at any show and be sure to explain what you do in your banners, this way you can focus your efforts in the attendees who are genuinely interested in your company and want to talk about more specific issues. The back wall. If your booth is small or mid-sized, we recommend you to benefit from your back [...]