Extrameasures: Blackhawk Network acquires Extrameasures -- 10:33:05(CDT)4-01-2016

Pleasanton, Calif., March 18, 2016 â€" Blackhawk Network, a leading prepaid and payments network, announced today that it has acquired extrameasures, a prepaid consumer promotions and incentives company. Through its customized rebate programs, extrameasures offers Visa prepaid cards and private label merchant-specific reward and gift cards with a proprietary platform to help businesses drive consumer acquisition, engagement and loyalty. The acquisition will broaden the reach of Blackhawk’s already extensive incentive and engagement business.