Press Release: EyeView : Audience Targeting and Video Personalization on Connected TV

- Eyeview is working with Nielsen to enable audience targeting and personalized video messaging on connected TV. Eyeview’s use of the Nielsen audience segments - including Nielsen TV and Smart TV data, Nielsen Catalina Solutions as well as Nielsen Buyer Insights - enables marketers to target consumers on connected TVs and engage them with highly relevant messaging based on their purchase behavior, as well as key demographics