Falk Outdoor: Sat-nav brand Falk Outdoor appoints AgencyUK for European product launch

Falk Outdoor, a leading German satellite navigation brand, has appointed AgencyUK to handle the European launch for their new consumer product, Tiger.AgencyUK's brief encompasses a new brand and market strategy for Tiger, as well as developing packaging, creative and web assets ready for their launch in supermarkets and retailers throughout Europe. Tiger is Falk's first product designed specifically for the mass market consumer, providing an easy to use satellite navigation system for leisure users while walking and cycling.Nikolai Kesting, managing director of Falk Outdoor, said: "We occupy a very competitive space in the market, and our products need continuous innovation to stay ahead of advancements in technology. Launching new products like Tiger helps us reach new customers who might recognise the Falk Outdoor brand but may never have owned one of our products."Sammy Mansourpour, managing director at AgencyUK, said: "We are really excited about working with Falk Outdoor. They have fantastic capabilities with their maps and developments within their software. As a brand they are extremely well known in the German market, and Tiger presents us with an opportunity to really capitalise on their brand while taking mass market share."AgencyUK was recently ranked the UK's No.1 Independent Agency in its class for the second year in The Drum's National Census 2015.