Fang Digital Blog The Epidemic of Wasted Budget in Programmatic Advertising

Bots Are Draining Your Ad Budget A 2016 report from Imperva Incapsula revealed bot traffic comprises the majority of all online traffic. Granted, not all bots are bad, but it begs the question: How much of their ad budget do companies waste on clicks from robots? Enough, apparently, for major corporations like Procter & Gamble [...]The post The Epidemic of Wasted Budget in Programmatic Advertising appeared first on Fang Marketing.