Farelogix Blog Retailing Transformation – Why ONE Order is More Relevant Than Ever

Typically held in the heart of London, this year's T2RL PSS 2020 conference took place virtually on 4 - 5 November. At the event, I had the honor of representing Farelogix, now joined with Accelya, on a panel to explore "Developing ONE Order in the New World - What is the current market position"? ONE Order is the industry program led by IATA to transform reservations processes, systems, and data. It aims to deliver better retailing and customer experience by replacing the pre-internet set-up that is still commonplace, with one that takes advantage of technologies available today. The central question posed to our panel was, “Since the adoption of Resolution 797 in 2016, the world has changed. Do we still expect to see the same benefits from ONE Order as we did then?” This article shares my views.