Farmigo: Farm to phone: the Seattle startup disrupting grocery shopping

Farmigo and Good Eggs are among online farmers markets making it easier for people to access locally grown food while reducing waste and costsBenzi Ronen thinks supermarkets are on their way out. "It's the last remaining retail frontier that hasn't been disrupted by the internet," he says. "There is going to be someone who cracks the nut."Ronen, founder and CEO of Farmigo, an online farmer's market that's trying to make local food access easier for both farmers and consumers, is a little biased. He has a vested interest in disrupting the traditional food chain. Farmigo, which operates in the Bay Area and around New York, just launched in Seattle, and it's not the only tech startup cutting into grocery stores' market share.Continue reading...