Artificial intelligence (AI) gives healthcare marketers the power to enhance patient engagement, optimize journeys, and unveil deep insights. This era of digital innovation represents a unique opportunity to elevate care standards and operational efficiency to achieve superior patient outcomes and organizational excellence. Yet, just as with any emerging trend, separating the AI hype from reality can be difficult. That's why ...The post AI empowered: exploring artificial intelligence in healthcare marketing appeared first on Fathom.