Recently, we shared Fathom's framework for how healthcare marketers can explore and adopt AI to advance their organizational and team goals. The main takeaway: start with why; then, you'll be ready to explore what. As we explore AI's possibilities with marketers, we're often asked, "Where do I start?" That question is a bit of a trap; there are many potential ...The post deliver and demonstrate value in healthcare marketing appeared first on Fathom.